UGC and ad creative made to be tested
Creator videos, founder content and static ads, produced in volume and organized for fast testing.
I almost did not try it
Here is what changed for me
Link is below if you want it
Hooks, bodies and offers are edited as separate pieces so each can be tested on its own.
How we approach UGC and ad creative
Creative is the biggest lever in paid media. We source creators, write scripts, edit and deliver a steady stream of ads in modular pieces so each hook, body and call to action can be tested on its own.
Every program starts with a clear target and a way to measure it. Here is what we track for you.
- Hook rate and hold rate
- Cost per acquisition by concept
- Winning angle and format
- Creator performance
- Creative output per month
What is included
Creator sourcing and briefing
We match creators to your audience and send briefs that keep each video on message.
Scripts and hooks
Every video starts with several opening lines written from customer language and reviews.
Testimonial and demo videos
Real customers and team members explain the product in their own words.
Static ads and carousels
Designed images in every size, built from your brand and your best-selling offers.
Modular editing
Hooks, bodies and calls to action are cut as separate pieces for fast mixing.
Usage rights and file delivery
You receive finished files, raw footage and clear usage rights for paid placement.
How it works
- 1
Research
We read your reviews, study competitors and find the angles worth testing.
- 2
Brief and shoot
Creators receive scripts and shot lists, then send footage.
- 3
Edit
Editors cut modular versions with captions, music and clear calls to action.
- 4
Test and learn
Performance data feeds the next round of briefs.
Formats we produce
Creative composed for each placement and shown in context.
Glow starts here
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Call nowWho this works for
UGC and ad creative adapts to the way different audiences buy. These are some of the brands we plan it for.
Ecommerce and DTC brands
Creator videos, testimonials and static ads delivered in modular pieces for fast testing.
Coaches, creators and course builders
Client stories and creator style ads that prove your results.
Fitness studios and wellness brands
Member stories and creator workouts used as ads and organic posts.
Restaurants and hospitality
Guest and creator content that makes dishes look real and shareable.
Questions about UGC and ad creative
What does UGC mean?
UGC stands for user generated content. In advertising it usually means videos made by real people in a natural style rather than polished studio spots.
Do creators cost extra?
Creator costs depend on the plan. We quote them clearly up front.
Can I use the content outside paid ads?
Usage rights are agreed in advance, and most clients also reuse the content on social and their website.
How fast can the first batch arrive?
Most first batches are delivered within a few weeks of the brief.
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Learn moreVideo production
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Learn moreWe deliver UGC and ad creative for clients in New York, Los Angeles, Chicago and Miami, among other cities. See every location.
Talk to us about UGC and ad creative
A 20-minute call. You leave with a clear recommendation for where to start.