YouTube ads that turn viewers into customers
Video creative and campaign management across In-Stream, Shorts and Demand Gen.
How we approach YouTube Ads
YouTube puts your story in front of people while they research, compare and relax. We write and produce the video, choose the audiences and connect views to the actions you care about.
Every program starts with a clear target and a way to measure it. Here is what we track for you.
- View rate and cost per view
- Click-through rate
- Cost per conversion
- View-through conversions
- Assisted conversions across channels
What is included
Video concepts and scripts
Short stories with a strong opening, a clear offer and a direct call to action.
In-Stream and Shorts campaigns
Skippable, non-skippable and vertical formats are tested against your goals.
Demand Gen campaigns
Visual formats across YouTube, Discover and Gmail reach audiences built from your customer data.
Audience building
Custom segments, customer lists and website visitors shape who sees each ad.
Retargeting sequences
People who watched or visited see follow-up ads that move them to the next step.
Channel and creative testing
We compare creative lengths and formats and keep what earns the best cost per result.
How it works
- 1
Plan
We define the audience, the story and the action you want viewers to take.
- 2
Produce
We write, shoot or animate the first set of videos.
- 3
Launch
Campaigns start with several versions and tracked actions.
- 4
Refine
Placements, audiences and edits are adjusted weekly.
Who this works for
YouTube Ads adapts to the way different audiences buy. These are some of the brands we plan it for.
Ecommerce and DTC brands
Performance creative, paid media and search for brands that live and die by cost per acquisition.
SaaS and technology companies
Product demos and explainers that reach buyers while they research.
Real estate and property
Property tours and agent stories that reach buyers who research on video.
Coaches, creators and course builders
Video campaigns that promote lead magnets and launches.
Questions about YouTube Ads
Do I need a YouTube channel to advertise?
You need a channel to host the videos, and we can set one up. Videos can also run unlisted.
How long should a YouTube ad be?
Most work well between 15 and 60 seconds. We test lengths because the best one depends on your offer.
Can YouTube ads work for local businesses?
Yes. Location targeting reaches people near you, and the same videos can support other channels.
Do you also produce the videos?
Yes. Production and media buying sit in the same team.
Related services
Video production
Brand films, product video and short-form content, start to finish.
Learn moreGoogle Ads
Search, Shopping and Performance Max campaigns tied to revenue.
Learn moreTikTok Ads
Native short-form video ads for TikTok that look like content.
Learn moreWe deliver YouTube Ads for clients in New York, Los Angeles, Chicago and Miami, among other cities. See every location.
Talk to us about YouTube Ads
A 20-minute call. You leave with a clear recommendation for where to start.