Business development that opens the right doors
Market research, positioning, partner shortlists and outreach for companies entering new markets.
How we approach Business development
Business development turns a good offer into the right conversations. We research the market, sharpen your positioning, identify partners and accounts and run outreach that fits how your buyers decide.
Every program starts with a clear target and a way to measure it. Here is what we track for you.
- Qualified conversations started
- Meetings held
- Partners or accounts activated
- Pipeline value by stage
- Response rate by message
What is included
Market and customer research
We size segments, study competitors and interview buyers to find where you can win.
Offer and positioning
Messaging and packaging that make your value clear to a specific audience.
Partner and account shortlists
Targeted lists of distributors, retailers, resellers or enterprise accounts.
Outreach planning and execution
Sequences across email, LinkedIn and calls with tracked responses.
Sales materials
Decks, one-pagers and proposal templates built from your positioning.
Pipeline reviews
Regular check-ins on opportunities, owners and next steps.
How it works
- 1
Understand
We review your market, offer and current pipeline.
- 2
Position
We agree who you serve and the message that wins them.
- 3
Reach out
We contact shortlisted partners and accounts.
- 4
Review
We track meetings, deals and what to change next.
Who this works for
Business development adapts to the way different audiences buy. These are some of the brands we plan it for.
SaaS and technology companies
Integration, reseller and enterprise outreach that creates new pipeline.
Ecommerce and DTC brands
Performance creative, paid media and search for brands that live and die by cost per acquisition.
Professional services
Referral partnerships and outbound outreach to the firms and companies that send work.
Cannabis dispensaries and brands
Retail buyer research and outreach for brands that need new shelf space.
Questions about Business development
Who is business development for?
Companies entering a new market, launching a product or looking for distribution and partners.
Do you contact prospects for us?
Yes, within a scope we agree, and we give you full visibility of every conversation.
How long does an engagement last?
Many start with a few months of research and outreach, then continue as needed.
Do you guarantee deals?
Deals depend on many factors outside our control. We commit to a defined activity and clear reporting.
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Learn moreWe deliver Business development for clients in New York, Los Angeles, Chicago and Miami, among other cities. See every location.
Talk to us about Business development
A 20-minute call. You leave with a clear recommendation for where to start.