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Google Ads built around the searches that convert

Search, Shopping, Performance Max and local campaigns, managed by people who read the search terms every week.

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How we approach Google Ads

Google Ads captures people at the moment they search for what you sell. We structure accounts around buying intent, write ads that match each search and keep a tight watch on wasted spend.

Every program starts with a clear target and a way to measure it. Here is what we track for you.

  • Cost per lead or booked appointment
  • Conversion rate by keyword group
  • Impression share on high intent terms
  • Wasted spend removed by negative keywords
  • Revenue and return on ad spend

What is included

  • Search campaigns

    Keyword groups, match types and ad copy are organized around the intent behind each search.

  • Shopping and Performance Max

    Product feeds, asset groups and audience signals are built and tuned for ecommerce goals.

  • Negative keyword control

    Weekly search term reviews remove irrelevant traffic and protect budget.

  • Call and form tracking

    Calls, form fills and bookings are tracked as conversions so bidding learns from real outcomes.

  • Local Services and map ads

    Local campaigns and Google Business Profile ads reach people searching nearby.

  • Account audits

    A read-only review of your current account shows wasted spend, missing tracking and quick wins.

How it works

  1. 1

    Audit

    We review tracking, structure and search terms in your current account or plan a new one.

  2. 2

    Build

    Campaigns, ads, extensions and conversion actions are created and checked.

  3. 3

    Optimize

    We refine keywords, bids, ads and landing pages every week.

  4. 4

    Report

    You get a clear monthly view of spend, leads and cost per customer.

Questions about Google Ads

Can you review my existing Google Ads account?

Yes. We ask for read-only access and send a written summary of issues and opportunities.

What is the difference between Search and Performance Max?

Search targets typed queries with ads you control closely. Performance Max uses automation across Google surfaces and works best with strong product data and conversion tracking.

Do you handle call tracking?

Yes. We set up call tracking so phone leads are measured the same way as form fills.

How much of my budget goes to your fees?

Ad spend goes directly to Google from your account. Our fee is separate and agreed in writing.

Talk to us about Google Ads

A 20-minute call. You leave with a clear recommendation for where to start.

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